Salesforce to buy Braze for $5.66bn in cash deal
Salesforce has agreed to acquire customer engagement platform Braze for about $5.66 billion in enterprise value, paying $47.50 per share in cash.
Salesforce (NYSE: CRM) announced today it has entered into a definitive agreement to acquire Braze (NASDAQ: BRZE), the customer engagement platform, for approximately $5.66 billion in enterprise value.
Under the terms, holders of Braze Class A common stock will receive $47.50 in cash per share — a premium of roughly 58% to Braze’s $30.04 close on Monday.
Braze helps brands respond to customer behaviour in real time, coordinating personalised experiences across mobile apps, websites, email, SMS and WhatsApp. Its cloud-native, event-streaming architecture is built for high-volume B2C engagement, and its BrazeAI tools optimise content, offers, channels and timing. The company serves approximately 2,770 customers, including Canva, Dairy Queen, Equinox, Instacart, Urban Outfitters and Venmo, and reported revenue of $227.2 million in its latest quarter, up 26.2% year on year.
“Every interaction is an opportunity to wow your customers,” said Patrick Stokes, Salesforce’s president of applications and marketing. “Braze was built to turn live customer behavior into personalized engagement at scale.” Braze chief executive and co-founder Bill Magnuson said Salesforce “shares our commitment to marketers, and we’ll continue building as Braze.”
The transaction is expected to close in Salesforce’s fiscal year 2028, subject to approval by Braze shareholders and regulators. Salesforce said it does not expect the deal to change its fiscal 2027 outlook.
Shares of Braze surged more than 50% in premarket trading on the news, while Salesforce stock fell roughly 3%.
Sources:
- Salesforce press release: https://www.salesforce.com/news/press-releases/2026/10/20/salesforce-signs-definitive-agreement-to-acquire-braze/
- Braze investor relations: https://investors.braze.com/news/news-details/2026/Salesforce-Signs-Definitive-Agreement-to-Acquire-Braze/default.aspx
- The Wall Street Journal: https://www.wsj.com/business/deals/salesforce-to-buy-customer-engagement-platform-for-nearly-5-7-billion-aba17cfe
More on this topic: all Business stories
