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Technology

OpenAI expands ChatGPT advertising to 26 more countries, bringing total to 89

OpenAI is extending ChatGPT advertising to 26 more countries — including Pakistan, Bangladesh, Nigeria and Ukraine — taking the total to 89, as it builds its ads business ahead of a possible IPO.

By Tom Ellery · · 1 min read

Illustration: a hand holds a smartphone with chat bubbles beside a generic robot assistant, representing an AI chatbot (illustrative image)
Image: piqsels, via Wikimedia Commons (CC0)

OpenAI said on Wednesday it is expanding advertising on ChatGPT to 26 more countries, bringing the total to 89, as the AI company builds up its advertising business to boost revenue ahead of a potential initial public offering, Reuters reported.

The company said in August that its ads business had reached an annualised revenue run rate of $1 billion. OpenAI began testing ads in ChatGPT in the US earlier this year, and more than 100,000 advertisers have since run campaigns on the platform, the company said.

The expansion adds 14 more Latin American countries — including Argentina, Chile, Colombia and Peru, following launches in Mexico and Brazil — plus markets across Europe, the Middle East, Africa and Asia, including Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan.

Advertisers can access ChatGPT ads in the new markets through technology partners, or via self-service access through Ads Manager on the company’s platform. Ads will appear only on ChatGPT’s Free and Go plans; Plus, Pro and Enterprise subscriptions remain ad-free.

In September, OpenAI introduced AI-powered tools for advertisers and began testing business-sponsored agents with select US advertisers.

Sources: Reuters via Channel News Asia · Dawn

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