YouTube unveils AI creator tools and shopping features at Made on YouTube
YouTube unveiled a slate of AI creator tools, shopping updates and personalised viewer features at its annual Made on YouTube event in New York City — including a Gemini-powered editing assistant, opt-in AI comment moderation and a Shopping affiliate programme expanding to 35 countries.
Alphabet-owned YouTube unveiled a slate of artificial intelligence tools, shopping updates and personalised viewer features on Wednesday at its annual Made on YouTube event in New York City, Reuters reports.
New creator tools include additions to YouTube Studio offering feedback on video drafts, channel-matched thumbnails and testing of up to three video cuts. A Gemini-powered assistant in Shorts and YouTube Create will help edit clips, trim pauses and sync music, while the platform is testing opt-in AI comment moderation that adapts to creators’ preferences. YouTube will also combine voice and facial detection in its likeness-protection tools.
On shopping, the company will expand its YouTube Shopping affiliate programme to 35 countries by year-end, with more than 1.3 million creators already enrolled. Creators in India and Brazil will soon be able to tag Amazon products, and product tags will show localised offers to viewers in different markets.
For viewers, YouTube will introduce Custom Feeds for US users on web, mobile and TV, allowing them to save homepage tabs tailored to interests such as documentaries or DIY videos, while its Ask YouTube feature will add shopping queries and follow-up questions, including product-comparison tables and voice commands for TV users.
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