Kylie Jenner makes surprise Victoria's Secret runway debut in $50m Fantasy Bra

Kylie Jenner made a surprise debut on the Victoria’s Secret Fashion Show runway on Sunday, walking in the brand’s iconic Fantasy Bra — the first time the diamond-encrusted piece has appeared on the runway since 2018, Page Six reported.

The 29-year-old reality star and beauty mogul closed out the 2026 show in Los Angeles wearing the one-of-a-kind bra, created in partnership with luxury jeweller Jacob & Co. Valued at $50 million, according to Vogue, it is the most expensive Fantasy Bra ever made — more than triple the previous $15 million record set by Gisele Bündchen’s “Red Hot” bra in 2000, USA Today reported.

The design centres on a 75.54-carat radiant-cut Fancy Vivid yellow diamond worth an estimated $22 million, surrounded by 4,410 natural diamonds in “every cut to exist”, designer Jacob Arabo said. Fifteen craftspeople spent more than 1,000 hours building the four-pound piece, People reported. Jenner paired it with a sheer miniskirt, clear heels and oversized white feathered wings.

Her boyfriend, actor Timothée Chalamet, and her mother Kris Jenner cheered from the front row alongside Kris’s partner Corey Gamble. The Fantasy Bra tradition began in 1996, when Claudia Schiffer debuted the $1 million “Million Dollar Miracle Bra” in an advertising campaign.